The Toyota Debacle, With The Los Angeles Times Counting At Least 56 Dead from Sudden-Acceleration Accidents

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Posted on 1st March 2010 by Gordon Johnson in Uncategorized

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The story of Toyota’s deadly failure to remedy the acceleration problems with its cars had endless twists last week, when Congress held hearings on the matter.

This week, the media is offering up an analysis of what Toyota did and didn’t do, with U.S. lawmakers accusing the automaker of withholding information and other drama. For example, Time magazine did a lively review of the hearings.
http://www.time.com/time/printout/0,8816,1968086,00.html#

It’s hard to keep track of it all.

But what often gets neglected in the headlines about the Washington hearings and the official apologies by Toyota management is that people, a lot of people, died terrifying deaths because of these faulty brakes.

But these week, we got some of the heart-breaking stories of those who died when their cars accelerated, speeding out of their control.

First, the Los Angeles Times did lot of legwork and found that at least 56 people have died in accidents related to the sudden acceleration of their Toyota vehicles.
http://articles.latimes.com/2010/feb/28/business/la-fi-toyota-deaths-mainbar28-2010feb28

That piece offers an overview of some of the circumstances and details of these crashes, which may have been avoided if Toyota had acted sooner. The common theme seems to be the terror and helplessness the victims felt before their cars sped out of control and they were killed.

The second story offers a capsule account of each of the 56 deaths, with the person’s name, date of their fatal accident and the circumstances.
http://www.chicagotribune.com/business/la-fiw-toyota-deaths-list28-2010feb28,0,3224161,print.story

It humanizes these people. It reminds us of when The New York Times wrote profiles of each victim of the 9/11 terrorist attack on the World Trade Center in New York City. It put a face on those innocents.

The National Highway Safety Board has actually bought the Lexus ES 350 that was owned by hearing witnesses Rhonda and Eddie Smith of Tennessee. They described how their Lexus accelerated on a highway for six long minutes until Rhonda got control of the vehicle again.
http://content.usatoday.com/communities/driveon/post/2010/02/feds-to-study-lexus-that-almost-killed-tenneessee-woman/1

Toyota’s President, And The Car Maker, Come Under Even More Fire, Including a Criminal Probe

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Posted on 23rd February 2010 by Gordon Johnson in Uncategorized

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Toyota Motor Corp. president Aldo Toyoda will be on the hot seat Wednesday as he answers Congress’s questions about the recall of cars plagued by potentially deadly acceleration issues. Toyoda seems to be trying to make up for the ill-conceived and defensive approach he and the auto maker have taken in this public-relations debacle. But it may be too late, in many respects.

The Wall Street Journal Tuesday has a Page One story, headlined “Support Wavers At Toyota for Chief,” about how the company’s rank-and-file employees and management think Toyoda dropped the ball in his handling of the recalls.
http://online.wsj.com/article/SB20001424052748703494404575081102279562036.html#mod=todays_us_nonsub_page_one

There are complaints about his lack of leadership during the company’s worst crisis in history. Even more shocking, some Toyota managers complained that they were not keep p to date about what the company’s actions relating to the recalls, and times first hearing about what was going on after reading it in the media.

Inside the same issue of The Journal, Toyoda had written an Op-Ed piece that really doesn’t do a very convincing job of explaining away Toyota’s too-slow handling of the brakes’ malfunction that has affected its Camry, Lexus and Prius lines.

http://online.wsj.com/article/SB10001424052748704454304575081644051321722.html

Perhaps careful not to admit culpability, in light of the lawsuits Toyota faces from families of those killed when their cars suddenly accelerated, Toyoda’s piece was not very passionate, heart-felt or eloquent. You can read it and decide for yourself.

But that may be the least of Toyota’s woes. News broke Tuesday that a federal grand jury and the Securities and Exchange Commission had subpoenaed company documents, kicking off a criminal probe of the car maker’s attempts to deal with fatal problems with accelerator pedals, brakes and floor mats.

http://online.wsj.com/article/SB10001424052748704454304575081363213478420.html?KEYWORDS=toyota+and+subpoena